Hugh Hefner 'is fine'

Reps for the Playboy magazine founder debunks poor health rumours.

LOS ANGELES (REUTERS) - Playboy founder Hugh Hefner "is fine" and enjoying life, according to his spokeswoman, rebutting a report that aides of the 90-year-old publisher feared for his health.

The spokeswoman noted Hefner has suffered from back pain in recent years saying "that has made it a bit more challenging for him to get around, but at 90 years of age he is enjoying his life and still very involved in the day to day activities of editing the magazine."

The statement followed a report in the New York Post's Page Six gossip column which cited unnamed sources saying Hefner's weight appears to have plummeted to around 90 pounds.

Hefner, whose magazines played a key role in the 1960s sexual revolution, has not been seen in public for several months.

His third wife Crystal, 30, a former Playmate who Hefner married in 2012, this week posted Instagram pictures of herself in Paris, but did not mention her husband.

In August, Hefner sold his famed Playboy Mansion for $100 million but the deal gave him the right to continue living there for the rest of his life.