All the people in the room have their backs to Mrs Hillary Clinton, seeming to ignore her as she smiles and waves - but it's not what it looks like.
Rather than turning their backs on Mrs Clinton, these supporters have their phones up in the air, keen on capturing a selfie of themselves with the Democratic Party presidential candidate.
Traditional campaign photos show people reaching out to the candidate for a handshake or just a brush.
This photo captures a new phenomenon - where everyone is trying to get a piece of the candidate on their social media.
The unusual photo of a campaign event in Orlando last Wednesday (Sept 21) was shared by Clinton campaign designer Victor Ng on Twitter. He credits the photo to Barbara Kinney, a photographer on the Clinton campaign.
"2016, y'all," was his succinct comment.
The tweet, posted on Monday at 2.59am, has been shared more than 17,000 times and liked more than 19,000 times on Twitter.
It has also generated a range of reactions - from criticism of the current generation's obsession with selfies, to comments on how social media has changed society.