LONDON/AUSCHWITZ/WASHINGTON/JAKARTA (Reuters) - Big Ben and the London Eye. Two places tourists would normally enjoy as landmarks by themselves.
They're now overrun with thousands of gamers playing Nintendo's Pokemon GO, a virtual reality game where players hunt creatures on their smartphones that has taken the world by storm.
"I'm usually the one that's looking out for my boyfriend walking into things. The first day that we got it, we walked round the village where we were at, and he almost walked into a car and a tree," said student Nathalie Reeve.
The game has hit virtually every corner of the world, caused traffic accidents, and even made its way into solemn spaces.
It has prompted officials at the Auschwitz-Birkenau to tell gamers to not even to think about playing there, led distracted teens to accidentally walk across the US-Canada border and even made its way into the US State Department in Washington.
But as far away as Indonesia, even before the game officially launched, the government was taking a proactive approach, setting rules and limits.
The Presidential Palace warned its staff and visitors not to play Pokemon GO on its grounds and posted signs warning against such activity.
Police officers and members of the military are also banned from playing the game while on duty.
But Indonesia's National Museum, like some other sites, has turned what others see as insensitive into a marketing tool.
They've encouraged hunters to upload photos of their catch in the museum to social media, as a way to attract young visitors.
The question is: If they're so hooked on their quest to catch 'em all, what will they walk into next?