TEMELIN - A nuclear plant in the Czech Republic is under fire for holding a contest on Facebook that saw 10 women vie for a two-week internship.
But this was no ordinary competition - the high-school graduates were made to dress in nothing else but bikinis and hard hats.
The Temelin Nuclear Power Station, which is owned by energy conglomerate CEZ Group, said in the Facebook post on June 20 that the woman who garnered the most number of likes would be crowned "Miss Energy 2017" and win an internship with the company.
"We think photographs are very tasteful," it wrote in a comment on the post. "The combination of beauty and the industrial environment gives an interesting result."
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Not surprisingly, netizens were not amused.
Many criticised the company for objectifying women, with one saying that the initiative was "degrading and indecent.
A day later, the company apologised for the contest and said all 10 contestants would receive internships.
"The purpose of the competition was to promote technical education," it wrote. "But if the original vision raised doubts or concerns, we are very sorry."