RABAT (AFP) - A public television station in Morocco has apologised after uproar on social media followed its broadcast of an item on make-up to hide the facial bruises of battered women.
The sequence - marking last week's International Day for the Elimination of Violence Against Women - was transmitted by 2M on the morning magazine programme Sabahiyate to "show the type of make-up to use when a woman has been hit".
It depicted a woman with a swollen face, with the presenter telling viewers that she was not really injured, but that these were just "cinematic effects".
"Green is applied with a brush to camouflage the reddish part", followed by "an orange corrector then yellow, then a foundation", she said, adding that the aim was to "provide solutions to women who need such advice so they can continue with their daily lives and go to work".
Wednesday's broadcast initially passed unnoticed, but after it was posted on the channel's website, by Friday (Nov 25) it had provoked a storm of reaction on social media and was then removed.
"So 2M has decided to celebrate the International Day for the Elimination of Violence Against Women with anti-bruise make-up!" was one comment.
Another social media user noted: "Ladies, 2M has the solution if you get punched in the face by your husband, father or brother."
"Black eye? Bruising? No problem! 2M's make-up artist has a miracle product!" wrote yet another.
The channel's management issued a statement calling the broadcast sequence "completely inappropriate", and offered its "most sincere apologies for this error, given the sensitivity and seriousness of the subject".
In a commentary posted on Monday on worldwide efforts during 2016 to stem violence against women, Human Rights Watch acting women's rights division director Janet Walsh wrote that Morocco was "still discussing a draft domestic violence law".
The New York-based HRW has said that violence against women is common in the North African country.
It said an official study in 2009-2010 found that almost two thirds of Moroccan women had been physically, psychologically, sexually or economically abused, and that of those, some 55 per cent said they had suffered domestic violence.