YouTube to stop playing unskippable 30-second ads

The video-streaming service will be doing away with 30-second advertisements starting next year.
The video-streaming service will be doing away with 30-second advertisements starting next year.PHOTO: BLOOMBERG

You can soon kiss those pesky, unavoidable advertisments on YouTube goodbye.

The video-streaming service will be doing away with 30-second advertisements starting next year, reported the BBC.

"We've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers," said a Google spokesman.

However, there has not been any news about the site removing the shorter, but also unskippable 15- and 20-second advertisements, as well as the six-second bumper advertisements introduced last April.