Chinese smartphone maker Oppo is targeting the selfie-taking market with the R9, their newest flagship smartphone.

The 5.5-inch phone has a 16-megapixel front camera and a 13-megapixel rear camera.

This is a significant upgrade over the last-generation R7s that also had a 13-megapixel rear camera, but only an 8-megapixel front one.

The selfie-taking support is not just limited to hardware, but extends to software as well.

The camera comes with new features like Selfie Panorama and Beautify 4.0, the latest version of Oppo's photo beautification software.

It is also the first Oppo phone to ship with ColorOS 3.0, which has been updated with a flat, simple look.

Design-wise, the R9 looks similar to its predecessor, with a metallic appearance.

It is 145g, compared to the 155g of the R7s, and slightly slimmer at 6.6mm thick.

Internally, the phone is powered by the MediaTek Helio P10 (octa-core 2.0GHz) and has 4GB of RAM.

It has 64GB of storage (expandable by up to 128GB) and a hybrid microSD/SIM tray.

The phone will be available in Gold (launching on April 30) and Rose Gold (launching in May), at $649.