Samsung rolls out phone upgrade programme for Singapore

Samsung Singapore is introducing a phone upgrade programme for owners of its upcoming Samsung Galaxy S7 and Galaxy S7 edge smartphones, which allows owners to upgrade their phones annually, as well as benefit from cheaper repair services.

For a flat fee of $38, phones owners can upgrade to a new Samsung Galaxy smartphone by returning their existing Samsung Galaxy smartphone from the 12th month onwards. Those who have a contract can get an early upgrade fee waiver, of up to $350, while those without a contract get $350 off their next Galaxy device.

Those in the concierge programme can also enjoy a one time 50 per cent discount on any off-warranty repairs, such as screen replacement or water damage repairs, in the first year of ownership.

The Samsung Concierge programme is the first of its kind by the Korean tech giant, and Singapore is the only country offering the service at the moment.

Depending on the response by consumers, the company might extend it beyond the current Galaxy S7 family of devices.

"This service is something that our consumers have told us that they are interested in," said Mr Eugene Goh, vice president, IT & Mobile, Samsung Electronics Singapore.

"Samsung Concierge has been configured specially for the local market and Singapore is the first and only country that we are introducing it. We'll see the response before extending it to other devices."

Currently, Singtel is offering an iPhone-only replacement service for iPhone owners to upgrade their devices after 12 months. The Mobile SwopUP service charges a monthly subscription fee of $8.

The Samsung Galaxy S7 ($998) and S7 edge ($1,098) will be available from March 12 locally.