Samsung launches new ultra high-definition TVs ahead of major games

THe 65-inch KS7500 7 Series Curved SUHD TV by Samsung.
THe 65-inch KS7500 7 Series Curved SUHD TV by Samsung.PHOTO: SAMSUNG.COM
Models posing with the latest Samsung SUHD TV during a media event at Red Dot Museum.
Models posing with the latest Samsung SUHD TV during a media event at Red Dot Museum.ST PHOTO: TREVOR TAN

SINGAPORE - With the European football championship and Olympics approaching, Samsung has released its latest line-up of SUHD TVs (Samsung's acronym for its premium ultra high-definition models).

The new SUHD TVs feature the world's only cadmium-free 10-bit Quantum dot technology, able to achieve 1,000-nit high dynamic range for vibrant colours and contrast. In addition, the TVs have such a thin bezel that they look like they have no frames.

The flagship KS9000 curved TV uses UHD Dimming technology to divide the screen into hundreds of smaller zones, and analyses each zone independently to adjust colour, brightness and sharpness. It is available now in both 55-inch ($5,199) and 65-inch ($7,199) variants, while the 78-inch model, for which pricing has yet to be confirmed, will be released by end of June.

The new Samsung 7 series SUHD TV features Samsung's SUHD remastering engine that analyses the source of the content coming into the TV and upscales the pictures for more natural and true-to-life images.

The 7 Series SUHD TV comes in two variations - a curved KS7500 and a flat KS7000. The KS7500 Curved SUHD TV is available now in 49-inch ($2,699), 55-inch ($4,199) and 65 ($5,199) variants, while two 49-inch and 55-inch KS7000 Flat SUHD TVs retail at $2,499 and $3,899 respectively.

trevtan@sph.com.sg