Telcos and Internet service providers (ISPs) are sticking to tried-and-tested ways to stand out from one another at the IT Show 2017 this weekend, with many offering attractive deals and bundling freebies with purchases.

Telco M1 is offering the season's hottest gaming toy - the Nintendo Switch console - along with two free games for customers who sign up for its 1Gbps fibre broadband plan at $59 a month.

ISP MyRepublic is also offering a similar deal. It is giving customers a free PlayStation Pro gaming console if they sign up for a two-year, 1Gbps fibre broadband plan for $74.99 a month.

Meanwhile, StarHub is giving customers a free six-month subscription of fibre broadband Internet and TV for its HomeHub plan, which also includes a mobile broadband dongle and free local calls on a landline. With this, customers effectively pay $66.60 a month on a two-year contract, compared with the regular monthly fee of $88.80.

While ViewQwest's fibre broadband pricing remains unchanged, the ISP is offering savings to customers who sign up for its 1Gbps or 2Gbps plan at the show and for those who make an upfront payment instead of monthly payments.

At the show, telco Singtel introduced an option for SIM-only subscribers to treble their monthly mobile data.

An estimated 150,000 shoppers visited IT Show 2017 on its opening day yesterday. The four-day event at Suntec Singapore is organised by Singapore Press Holdings subsidiary Exhibits Inc.

The crowd is expected to grow, with an estimated 480,000 shoppers anticipated over the weekend.

Teacher Andy Lam, 39, took advantage of the March holidays to visit the show floor early. "I came with a friend to walk around and see the new tech and products on sale. It's like a marketplace for the latest devices in one place," he said.