McDonald's to debut mobile ordering in US in 2017

 A woman plays the Nintendo's Pokemon Go game on her mobile phone in front of a McDonald's restaurant at Akihabara shopping district in Tokyo on July 22, 2016.
A woman plays the Nintendo's Pokemon Go game on her mobile phone in front of a McDonald's restaurant at Akihabara shopping district in Tokyo on July 22, 2016. PHOTO: AFP

NEW YORK/LOS ANGELES (REUTERS) - McDonald's Corp will debut mobile ordering in the United States and 10 major markets in 2017, as part of the fast-food chain's effort to win back customers by becoming a "modern, progressive burger company," executives said on Thursday (Nov 17).

Some 500 of the company's more than 14,000 restaurants in the United States have received "experience of the future"updates that include self-service ordering kiosks and other features, the company said at a meeting with journalists in New York City.

The United States is McDonald's top market for profits.