LG had one of the most holistic and forward-looking presentations at the Mobile World Congress.
Instead of the stage being dominated by a single speaker, the LG folks had a constant stream of people from different companies, such as Bang & Olufsen, Parrot and Google Street View, introducing new devices and features.
The devices form an ecosystem that revolves around a central mobile device - in this case, LG's new flagship smartphone, the G5.
The new glass-and-metal unibody phone feels more elegant compared to the G4, which has leather and polycarbonate options. It is powered by the latest Qualcomm Snapdragon 820 chip, has 4GB of RAM and a removable 2,800 mAh battery.
In itself, the G5 is a great phone, but it truly comes to life when paired with LG's suite of add-ons and companion devices, which the company has dubbed "LG Friends".
The LG Cam Plus add-on, for instance, adds a better camera grip and physical buttons as well as additional battery capacity, while the LG Hi-Fi Plus is an external 32-bit DAC and amplifier combo unit, created in collaboration with Bang & Olufsen.
Then there are companion devices, such as the LG Rolling Bot, a rolling sphere with an 8-megapixel camera that can be used as a home monitoring system or for pet care.
LG also announced the LG 360 VR and the LG 360 Cam, the Korean company's crack at producing and consuming VR content.
Unlike some other phone-compatible virtual reality headsets, there is no need to slot a phone into the 360 VR as it has its own dual 1,080p Oled screens. This means that it is only a featherweight 118g.
The 360 Cam has two wide-angle cameras placed back to back, and can be connected wirelessly to a phone to create immersive, all-round pictures or video that can be viewed using a VR headset.
However, while LG's intention with these complementary devices is clear, some of the pre-production products that were on display unfortunately were not quite up to scratch.
I cannot shake the feeling that they were rushed out in order to keep up with the timeline of the competition, and did not undergo a full-fledged development process.
The 360 VR felt flimsy and cheap, and is meant to be perched on the face like a pair of glasses, rather than being strapped on with a headband. This means that there is plenty of light leaking in. Sometimes, even when my head was still, the headset thought that I was moving, and when I did move, it took a noticeable second to keep up.
The image quality of the 360 camera was also underwhelming, and the resultant images looked as if there was motion blur when I was perfectly still and took multiple shots. This is especially noticeable when it is pitted against Samsung's Gear 360, which was announced on the same day. The latter produced images and videos of a much better quality.
Huawei goes luxe with MateBook
Huawei is jumping into the 2-in-1 market with the 12-inch MateBook, its answer to the Microsoft Surface and the iPad Pro.
With Alcatel also unveiling its own Windows 10 tablet at the Mobile World Congress and Samsung announcing the Galaxy TabPro S 2-in-1 at the Consumer Electronics Show earlier this year, it seems that this is the year non-traditional PC-makers are trying their hand at cracking the Windows 10 tablet market.
Mi 5: Sylph of a phone, with a punch
The first thing I noticed about Xiaomi's latest flagship phone, the 5.15-inch Mi 5, is how small and light it feels in the hand.
Compared to Samsung's Galaxy S7, which has a similarly sized screen, it is a sylph of a phone. While the S7 weighs 152g and is 7.9mm thick, the Mi 5 weighs in at 129g and is 7.25mm thick. It is an easy fit in the hand.
Sony: Concept products catch the eye
Sony's presence at the Mobile World Congress this year was surprisingly understated. Its press conference was held at the early time slot of 8.30am on the first day, and there were no tantalising invites a la Samsung or LG to send the rumour mill into overdrive.
Pundits were hoping for news of a new flagship Z6 phone, a Z6 tablet, or more information about the PlayStation VR headset. What they got instead were just three mid-range phones: the Xperia X, XA and X Performance.
Samsung sets things right with the Galaxy S7
Samsung's new Galaxy S7 handsets succeed the S6 and the S6 edge, perhaps one of the Korean company's biggest missteps with its flagship phones in recent memory.
A lack of features such as a removable battery, expandable storage and water resistance made the S6 range less practical than the previous-generation S5.
Correction Note: An earlier version of the article stated that some of the products are not quite up to scratch. LG has since clarified that pre-production products were on display.