The HomePod, Apple's answer to the Amazon Echo and Google Home, was unveiled at the tech giant's annual Worldwide Developer Conference on Monday (June 5).
"It's going to reinvent music in our homes," head of marketing Phil Schiller declared.
At US$349 (S$480) a pop, the futuristic-looking speaker promises better sound and uses Siri, Apple's virtual voice assistant, to perform tasks such as playing music and controlling smart devices.
It will be released in the United States, United Kingdom and Australia in December, and the rest of the world next year.
Apple is said to have prioritised the HomePod's sound, with an array of six speakers creating virtual surround sound set to outperform its rivals in that department.
“You don’t have to know what any of that is; just know that it sounds incredible,” Schiller added.
But of course, the Internet had its own ideas on what the HomePod actually is - and what it really does.