Crossing into hearts and minds

Why the video game Animal Crossing: New Horizons has become a cultural phenomenon

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Fans of actress Foo Fang Rong left words of encouragement and thanks as they exited her island. No, the 24-year-old Singaporean does not have her own island. She was "meeting" her fans on her virtual island in the video game Animal Crossing: New Horizons (ACNH).

"I saw how I could connect with some of my fans through a game we all enjoyed, while sharing and exchanging some in-game tips and items. It helps to bring us closer in a time like this, when human contact is a big no-no," she says.

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A version of this article appeared in the print edition of The Straits Times on June 03, 2020, with the headline Crossing into hearts and minds. Subscribe