Dyson releases hair dryer that took four years and $98m to develop

Dyson released their Supersonic hair dryer in Japan on April 27.
Dyson released their Supersonic hair dryer in Japan on April 27.PHOTO: DYSON
Dyson released their Supersonic hair dryer in Japan on April 27.
Dyson released their Supersonic hair dryer in Japan on April 27.PHOTO: DYSON
Dyson released their Supersonic hair dryer in Japan on April 27.
Dyson released their Supersonic hair dryer in Japan on April 27.PHOTO: DYSON

SINGAPORE - Home appliances company Dyson, known for its bladeless fans, is making its first foray into the beauty market with its Supersonic hair dryer.

The Dyson hair dryer is being launched today in Japan, and will be available in Singapore from the third quarter of this year.

Local pricing is not yet available, but it is selling in Japan for 45,000 yen (S$546).

Like Dyson's signature fans, the hair dryer is bladeless, and produces a jet of air with a digital motor in the dryer's handle. The air intake is also in the handle, to reduce the chance of hair getting caught in the motor.

The dryer comes with three different nozzles, including a smoothing nozzle and a diffuser. It has four heat settings - three hot airflow settings and a cold airflow setting.

According to Dyson, the company spent almost 50 million pounds (S$98 million) and four years to develop the hair dryer. The company also tested it on 1,010 miles (1,625km) of real human hair, and has over 250 patents pending for the technology used in it.

lting@sph.com.sg