The Straits Times
Published on Feb 21, 2013

Yahoo goes social, teams with Facebook for site revamp


(REUTERS) - Yahoo Inc is overhauling its website to incorporate features familiar to Facebook users such as a newsfeed and people's "likes", in chief executive officer (CEO) Marissa Mayer's biggest product revamp since taking the helm of the ailing company last year.

Ms Mayer, who took over in July after a procession of CEOs was shown the door, said in a blog post on Wednesday that Yahoo's redesigned website will let users log in with their Facebook IDs to gain access to content and information shared by friends - from articles and videos to birthdays.

Yahoo is one of the world's most-visited online properties, but revenue has declined in recent years amid competition from Google Inc and Facebook Inc.

The changes to Yahoo's Internet shop window, which include a more streamlined mobile application for smartphones and tablets, will be rolled out over coming days.