The Straits Times
Published on Feb 20, 2013

Oscar 'losers' to go home with $56,000 gift bags


LOS ANGELES (REUTERS) - Oscar nominees who don't end up with a coveted gold statuette at the Academy Awards on Sunday won't go home empty handed after all.

Los Angeles-based marketing firm Distinctive Assets will be handing out its annual Everyone Wins At The Oscars Nominee Gift Bag, valued at more than US$45,000 (S$56,000), to the talented and well-dressed "losers", the company said on Tuesday.

Among the items in the gift bags, known as swag bags, are trips to Australia, Hawaii and Mexico, personal training sessions, condoms, a bottle of tequila, hand-illustrated tennis shoes, appointments for injectable fillers and 'portion-controlled' dinnerware for those watching their figure, Distinctive Assets said in a statement.

The Academy of Motion Picture Arts and Sciences, which hands out the Oscars, stopped its practice of giving gift baskets to presenters and performers in 2007 after the practice came under closer scrutiny from United States tax authorities.