The Straits Times
www.straitstimes.com
Published on Feb 19, 2013
 

Hundreds of thousands line up for new e-mail app to 'inbox zero'

 
 

TORONTO (REUTERS) - More than 800,000 people are waiting to access a new iPhone app that aims to transform their e-mail experience by helping them achieve the elusive "inbox zero" - a fully processed and empty inbox.

The Mailbox app, which launched this month, is slowly rolling out invitations to people waiting in line. The excitement, according to its creators, is a testament to their frustration with existing, outdated methods of dealing with e-mail.

"The big shift is away from a mobile e-mail client that is a shrunken version of a desktop e-mail client towards a mobile e-mail client focused primarily around processing and triage," said Mr Gentry Underwood, the CEO and co-founder of Palo-Alto-based company Orchestra, which created the app.

The ability to "snooze" an e-mail, which is to defer it to another time, whether later in the day, on the weekend, or until the following week, is one of the main features of the app. The other strong point is its use of gestural swipes for quickly archiving, deleting and filing messages, or adding them to lists, such as "to read", or "to buy".