The Straits Times
Published on Feb 15, 2013

Tamagotchi returns: Electronic pet reborn as app


LOS ANGELES (AP) - Tamagotchi is re-hatching as an app.

Bandai Co and Sync Beatz Entertainment are hoping to revive the electronic pet craze of the 1990s with a new mobile app launching on Thursday for Android devices.

The app duplicates the egg-shaped plastic toy that became a must-own sensation like Beanie Babies, Tickle Me Elmo and Furby after it was first released in 1996 in Japan.

Sync Beatz, which has licensed Tamagotchi from Bandai, is calling the app Tamagotchi L.i.f.e. - with "L.i.f.e" standing for "love is fun everywhere".