The Straits Times
Published on Feb 08, 2013

Japanese public relations company Dentsu to open in Myanmar


TOKYO (AFP) - Japanese public relations company Dentsu will open an office in Myanmar's commercial capital Yangon next week, in the latest push by a Japanese firm to break into the potentially lucrative new market.

The firm, the largest of its kind in Japan, said on Thursday it would work with both foreign and local companies seeking to cash in on new opportunities in the country of 62 million people.

Dentsu said it was looking to the 27th South-east Asian Games, which Myanmar is set to host in December, as a source of advertising contracts.

Myanmar has come rapidly in from the diplomatic cold since the end of military rule in 2011 and companies eager for expansion have moved quickly to set up operations there.