Popular K-pop group Girls' Generation ditch the girly for the funky
Six years after making their debut, Girls' Generation have kicked off their high heels for sneakers.
In the process, the nine sweet, girlish members of the K-pop band have transformed into street-tough-looking rappers for their fourth full-length album, I Got A Boy.
The title track seems to be a signal of intent: Girls' Generation want to go hip-hop. The song contains rap, electronic dance and dubstep. It also constantly modulates and changes beats.
And the reaction to their new direction has been mixed. Korean music critics and fans were rather negative, claiming the music is too difficult.