The Straits Times
www.straitstimes.com
Published on Feb 06, 2013
 
PICTURES

Chocolate not yet China's cup of tea

 
 

BEIJING (AFP) - Michelangelo's David stands proud next to the Eiffel Tower in a Chinese display, flanked by the Great Wall and the Terracotta Army - all made of chocolate.

The edible exhibit reflects not only how badly confectionery sellers want to reach the world's most populous country, but also what tremendous effort it takes.

China's increasingly wealthy shoppers have enthusiastically embraced global trends from coffee to Hollywood films to smartphones, and become the world's largest market for goods from beer to cars.

Yet when it comes to chocolate the average Chinese - having little sweet tooth or familiarity with it - only consumes 100 grams a year, the equivalent of two Snickers bars.