The Straits Times
Published on Feb 06, 2013

Lego cuts 380 jobs in Denmark, moves packaging abroad


COPENHAGEN (AFP) - Lego, the Danish maker of colourful toy bricks, said on Tuesday it would cut 380 jobs at its main plant in Denmark by 2015 as it moves its packaging activities abroad to slash costs.

"For some employees it will be natural departures. Other employees will be able to acquire new skills and find other positions within the Lego group. But unfortunately, we will not be able to avoid some lay-offs," chief executive Joergen Vig Knudstorp said in a statement.

The unit affected by the job cuts, at Lego's headquarters in Billund, makes both the toys' packaging and decorations. The cuts will take place over several years, starting with 75 in 2013 and 200 in 2014.

Lego hopes to reduce delivery times by packaging the toys closer to the markets where they will be sold.