Barrymore nurturing beauty brand Flower with care
NEW YORK (AP) - Drew Barrymore, an accomplished actress, producer and director, is launching her own beauty brand. Maybe, she says, it's the next chapter now that she's married art consultant Will Koppelman and they have a 4-month-old daughter, Olive.
She's not just starring in the ad campaign or splashing her name on the box. Barrymore says she is growing Flower, which will be sold exclusively at Walmart stores, from the ground up. (Products are being added all month, and Flower will be fully launched by the end of January.)
"I think it could last, and my daughter could work on it someday," the 37-year-old Barrymore says. "I think I've earned the right to do it, after so many years working with Cover Girl, and I've been in a makeup chair since I was 6."
This was hardly a whim. While development and production have moved quickly, taking about 18 months to sign the deals with Wal-Mart Stores and manufacturer Maesa to launch with 181 products, it's been on her mind all day, every day.