The Straits Times
www.straitstimes.com
Published on Jan 18, 2013
 

Minaj, Carey fail to boost American Idol audience

Tune in to American Idol 12 in Singapore. Premieres Jan 17, 2013 on Thursdays and Fridays, 6pm and 8pm on Star World (StarHub Ch 501) and Star World HD (Singtel mio TV Ch 301, StarHub Ch 555).

 
 

LOS ANGELES (REUTERS) - The audience for American Idol slumped 19 per cent to 17.9 million viewers, its lowest season opener, despite the debut of judges Mariah Carey, Nicki Minaj and Keith Urban, according to early ratings data released on Thursday.

The two-hour premiere of the show's 12th season on Fox television also lost 19 per cent of the 18-49 age group most coveted by advertisers, Nielsen figures showed. Total viewers dropped to 17.9 million from 21.9 million in 2012.

Despite the drop, American Idol was still the most watched show by a huge margin on United States (US) television on Wednesday night, beating all shows combined in the 18-49 demographic on the three other biggest TV networks.

Fox executives also noted that Idol beat the 2012 September premiere of NBC singing show rival The Voice by some 46 per cent in total viewers.