The Straits Times
Published on Jan 14, 2013

Taiwan phone giant HTC opens store in Myanmar, part of emerging markets strategy


TAIPEI (AFP) - Taiwan's leading smartphone maker HTC opened its first store in Myanmar on Monday, seeking a foothold in one of Asia's last remaining untapped markets.

The shop was inaugurated in Yangon by HTC chief executive officer Peter Chou, an ethnic Chinese who was born and raised in the South-east Asian country, the company said in a statement, adding that more shops will be set up.

Sales are carried out through KMD Computer Group, an information product and cellphone distributor in Myanmar, it said.

More than six types of handsets with localised character features were available to local consumers as of Monday, it said.