The Straits Times
Published on Jan 08, 2013

Samsung goes bigger, sharper and smarter with new TVs


Bigger, sharper and smarter - that was Samsung's war cry at this year's pre CES event, as it unveiled several televisions with new and improved technologies, to woo consumers this year.

Kicking things off was the company's first ultra high definition, or UHD, TV. The 85-inch S9 UHD set offers resolution four times that of current high-definition TVs. Due to the current lack of such content, the S9 is able to up-convert current high-definition content to UHD levels, much like how older TVs were able to convert lower quality videos to high-definition a few years ago.

The S9 also packs a quad-core processor to handle the tasks. The company also said that it intends to increase the number of TV models bigger than 60-inches, including the world's largest 110-inch UHD TV.

As an upgrade to its smart TV range, all 2013 models will include new standard features, including S-recommendation, which searches through content piped in through the TV, such as regular TV shows, video-on-demand programmes and content stored on personal devices, for the user, as well as enhanced voice and gesture controls.

Owners of 2012 flagship Samsung TV models can perform an upgrade by using the Evolution Kit option, which lets them insert new hardware packs into the older TVs, to enjoy some of the new features. Flagship 2013 models will also contain slots to receive future upgrades.

It also announced new LED, OLED and Plasma TV models, but did not reveal pricing details or when the models would be launched in Singapore.