LG Electronics starts taking orders for next-generation TVs
SEOUL (REUTERS) - LG Electronics started taking orders on Wednesday for organic light-emitting diode (OLED) televisions, hoping to outdo rival Samsung Electronics in the next-generation technology that could change the face of electronics displays.
LG Electronics and Samsung showcased 55-inch OLED TVs a year ago and they are expected to be priced up to five times higher than liquid-crystal display (LCD) equivalents when they reach store shelves next month.
Considered the future of consumer electronics displays, the OLED technology is more energy-efficient and offers higher contrast images than LCD, and is so thin that future mobile devices will be foldable like paper.
LG Electronics, the world's No.2 TV manufacturer, said it would start delivery of the new TVs from early February, with plans to display them at 1,400 retail outlets in South Korea.