The Straits Times
www.straitstimes.com
Published on Dec 09, 2012
 

Crowdfunding website Kickstarter takes hold in Britain

 
 

LONDON (AFP) - Tea enthusiast Emilie Holmes this week hit the streets of London in her antique van serving flavourful loose-leaf tea to drinkers she says have had to settle for low-quality brew -- courtesy of around 300 complete strangers.

The 27-year-old Londoner has turned her battered grey 1974 Citroen H van, whose engine growls like a small aircraft mid-take-off, into a mobile tea bar that features black, green, oolong and white teas.

Holmes, who left her job in advertising to launch the business, needed about 10,000 pounds (S$19,570) to refurbish the delivery truck with flooring, shelving, worktops, sinks and other basic supplies.

But instead of taking a loan from the bank or pitching to an investor, she posted her tea project on the crowdfunding website Kickstarter.