The Straits Times
Published on Dec 05, 2012

Amazon launches paid Kindle content service for kids


NEW YORK (AP) - Amazon is launching a subscription service for children's games, videos and books aimed at getting more kids to use its Kindle Fire tablet devices. Inc plans to announce Wednesday that the Kindle FreeTime Unlimited service will be available in the next few weeks as part of an automatic software update.

Amazon said subscribers will have access to "thousands" of pieces of content, though the company did not give a specific number. Kids will be able to watch, play and read any of the content available to them as many times as they want. Parents can set time limits, however.

The service, aimed at kids aged 3 to 8, will cost US$4.99 (S$6.10) per month for one child. It will cost US$2.99 per child for members of Amazon Prime, the company's premium shipping service. Amazon Prime costs US$79 per year for free shipping of merchandise purchased in the company's online store.