The Straits Times
Published on Nov 30, 2012

Former Alldressedup designers launch new label


Singapore designer Sven Tan is set to launch his own label, In Good Company, next Friday after leaving well-known homegrown label Alldressedup in April this year. It comprises a womenswear range as well as kidswear line called Mini-me for girls aged between three and eight.

The 33-year-old, who was the principal designer at Alldressedup for the last eight years, co-founded the new company with three other former colleagues - designer Kane Tan and marketing merchandisers Julene Ow and Jaclyn Teo.

While the new start-up may raise questions regarding the future of one of Singapore's more high-profile fashion labels, Sven Tan maintains that the split is amicable.

He says that Alldressedup's owner, Mrs Tina Tan-Leo, has seen the collection "and gave us great feedback in terms of design and how to position the brand".