The Straits Times
www.straitstimes.com
Published on Nov 29, 2012
 
PICTURES

Samsung takes aim at Japanese rivals with Android camera

 
 

SEOUL (REUTERS) - South Korean consumer electronics giant Samsung Electronics Co is taking aim at its Japanese rivals with an Android-powered digital camera that allows users to swiftly and wirelessly upload pictures to social networking sites.

The Galaxy camera lets users connect to a mobile network or Wi-Fi to share photographs and video without having to hook up the camera to a computer.

While it's not the first to the market, Samsung's financial and marketing clout suggest it could be the biggest threat to Japanese domination of a digital camera industry which research firm Lucintel sees growing to US$46 billion (S$56.3 billion) by 2017 and where big brands include Canon Inc, Sony Corp, Panasonic Corp, Nikon Corp and Olympus Corp.

"Samsung has a tough row to hoe against the likes of Canon and Nikon in the camera brand equity landscape," said Liz Cutting, senior imaging analyst at research firm NPD Group. "Yet as a brand known more in the connected electronic device arena, Samsung has a unique opportunity to transfer strength from adjacent categories into the dedicated camera world."