The Straits Times
Published on Nov 27, 2012

Online retail sales during Cyber Monday sizzle: Survey


WASHINGTON (AFP) - Online retail sales were jumping for "Cyber Monday," the key Web shopping day following the US Thanksgiving holiday weekend, a survey showed.

IBM said its cloud-based digital analytics platform, tracking shopping in real time, showed sales up 27 per cent from last year as of 2300 GMT.

"All signs point to Cyber Monday being a banner year," IBM said on its Digital Analytics Benchmark blog.

"The multiscreen shopper is out in full force this year." The number of consumers using a mobile device to visit a retailer's site was 20 per cent, and 10 per cent of consumers were using their mobile device to make a purchase, according to IBM.