The Straits Times
Published on Nov 26, 2012

Black Friday sales online top $1.22b for 1st time: comScore


SAN FRANCISCO (REUTERS) - Black Friday retail sales online this year topped US$1 billion (S$1.22 billion) for the first time ever as more consumers used the Internet do their early holiday shopping, comScore said on Sunday.

Online sales jumped 26 per cent on Black Friday to US$1.04 billion from sales of US$816 million on the corresponding day last year, according to comScore data. was the most-visited retail website on Black Friday, and it also posted the highest year-over-year visitor growth rate among the top five retailers. Wal-Mart's website was second, followed by sites run by Best Buy, Target and Apple, comScore noted.

Digital content and subscriptions, including e-books, digital music and video, was the fastest-growing retail category online, with sales up 29 per cent versus Black Friday last year, according to comScore data.