The Straits Times
Published on Nov 21, 2012

North West CDC launches kindness campaign on social media


Post an act of kindness on North West Community Development Council's (CDC) Facebook page and a needy household gets a 10kg worth of rice.

Grains of Kindness is the CDC's latest brainchild to recognise good deeds on social media and hopefully foster more goodwill among Singaporeans.

The target is to give 10kg worth of rice to each of the 2,700 rental flats in areas in the district, such as Admiralty, Marsiling, Nee Soon South, within two months.

The initiative, which was launched on Wednesday, has already garnered 500 postings.