The Straits Times
Published on Nov 20, 2012

American Music Awards hits ratings low, despite Bieber fever


LOS ANGELES (REUTERS) - The American Music Awards pulled in its lowest ever TV audience on Sunday, despite the presence of teen heart-throb Justin Bieber and Korean Gangnam Style sensation Psy.

According to ratings data issued on Monday, Sunday's ceremony and performance show broadcast live on Walt Disney Co's ABC television was watched by an average 9.5 million viewers - down from 12 million in 2011.

The annual show also dropped 21 per cent of its viewers compared to last year in the key 18-49 demographic most prized by advertisers.

The American Music Awards was up against stiff competition this year from football, but ABC said the telecast was the top TV show of the night with women and teens.