7-Up with antioxidants to be taken off the market
NEW YORK (AP) - Soda drink 7-Up with antioxidants will soon be off the market, after an advocacy group accused the drinks' maker of making misleading health claims.
Dr Pepper Snapple Group said on Thursday its 7-Up varieties that tout antioxidants will be off the market by early 2013. The company, based in Plano, Texas, said the decision to reformulate the drinks was not related to the lawsuit. It said the drinks were being taken off the market for consistency across its brands.
The company commented about the decision after an advocacy group on Thursday filed a lawsuit saying the drink's claims are misleading because they give the impression that the antioxidants come from fruit rather than added vitamin E.
The Center for Science in the Public Interest, which advocates for food safety and nutrition, also noted that the Food and Drug Administration (FDA) prohibits companies from fortifying candies and soft drinks with nutrients.