Apple's iTunes to sell rival Sony's Japanese songs
TOKYO (AFP) - Sony said on Thursday that music by its Japanese artists was now available on Apple's iTunes store, in an apparent strategy shift by the Japanese firm to cash in on soaring demand for online music.
Sony, which competes with Apple's iPod and iPhone in the portable music player market, said its copyrighted Japanese-language songs had been made available for sale on iTunes from this week.
Earlier this year, Sony Music Entertainment allowed songs by its Western artists to be sold on Apple's online store, after reportedly keeping them away for years.
Some analysts saw the latest move as part of a shift by Sony to reverse years of losses largely tied to its struggling television division.