The Straits Times
Published on Oct 31, 2012

ST Online, win media awards for monetisation


The Straits Times Online and both came out as big winners at this year's XMA Cross Media Awards held on Tuesday.

The two websites of Singapore Press Holdings took home bronze and gold respectively in the award's monetisation category.

Organised by the World Association of Newspapers and News Publishers, the awards recognise cross-media offerings, and the focus this year was on the use of social media.

An eight week "Flying High" campaign for Singapore Airlines clinched the award for the online news portal of national broadsheet The Straits Times.