F&B companies to cut advertising of unhealthy food to children

Major food and beverage companies are joining in the fight against obesity, by pledging to change the way they advertise to children.

This follows the announcement on Sunday by Health Minister Gan Kim Yong that advertisements that make unhealthy food appealing to children will be banned early next year.

Fourteen companies, including popular brands like Coca-Cola, Nestle and McDonald's have agreed to only advertise products that meet scientifically-proven nutritional criteria or those that adhere to international dietary guidelines for children under 12.

Either that, or they will not advertise to children at all.