The Straits Times
Published on Oct 23, 2012

Yahoo chief Mayer lays out mobile strategy


SAN FRANCISCO (AFP) - Yahoo chief Marissa Mayer on Monday revealed a revival strategy that includes making a priority of delivering the Internet firm's popular online services to smartphones and tablets.

Freshly returned from maternity leave after giving birth to a boy just a few weeks ago, Ms Mayer used an upbeat quarterly earnings release conference call to lay out her vision for returning the faded Internet pioneer to glory.

Ms Mayer, who took over in July at Yahoo after 13 years at Google, said her first 100 days at the Sunnyvale, California company "have been a lot of fun." "This job is tailor-made for me," Ms Mayer said while taking part in her first Yahoo! earnings conference call.

"We have been zeroing in on the efficiency and well-being of employees," she continued. "Companies are all about people. The companies with the best talent win." Along with removing bureaucracy and laying out monthly goals for employees, Mayer has bolstered morale with perks such as free meals on campus and free Apple or Android smartphones.