Andrej Pejic wants focus to be on clothes he models, not on him

With flaxen hair, sculpted cheekbones and alabaster skin, Serbian-Australian model Andrej Pejic is very much in demand - appearing in Vogue, modelling push-up bras and voted one of the world's sexiest women by British FHM readers.

For those very reasons, the male model has made headlines internationally.

All eyes will no doubt be on the 1.88m-tall gender-bending figure when he walks at the inaugural Digital Fashion Week Singapore, which runs from Saturday until Monday.

But Pejic stresses that his main job here is to showcase and sell the works of the designers rather than court attention and publicity: "My aim is to leave the audience mesmerised by giving them a really good walk and exuding personality on stage. My looks will speak for themselves. The only difference with the other models is that I wasn't born a woman."