The Straits Times
Published on Oct 17, 2012

Amazon makes big Kindle push in US schools


SAN FRANCISCO (REUTERS) - Amazon announced an initiative on Wednesday to get its Kindle e-readers and tablet computers into schools, entering a market that has been particularly successful for rival Apple and its iPad device.

Amazon said it has been testing Kindles in recent years with hundreds of kindergarten through 12th grade schools in the United States (US), selling the devices at bulk discounts and helping them purchase and distribute e-books to students.

On Wednesday, the company unveiled Whispercast, a service that lets schools manage fleets of Kindle devices from one online location.

Administrators and teachers can set up user accounts for each student and arrange them into one or more groups, such as a specific class or grade level.