The Straits Times
Published on Oct 16, 2012

Brad Pitt mystifies as 1st male face of Chanel No. 5


LOS ANGELES (REUTERS) - Brad Pitt made his debut as the first male face of Chanel's iconic No. 5 fragrance on Monday, in an ad campaign that had fans and fashionistas split on the actor's latest role.

Pitt, 48, is seen with long hair and dressed casually, looking wistfully into the camera in an enigmatic black-and-white video directed by Atonement film-maker Joe Wright.

"It's not a journey. Every journey ends, but we go on. The world turns, and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are, my luck, my fate, my fortune. Chanel No. 5, inevitable," the Moneyball actor says.

The video is part of a US$10 million (S$12.2 million) advertising campaign for which Pitt was paid US$7 million, according to Women's Wear Daily.