The Straits Times
Published on Oct 14, 2012

Apple to host Oct 23 event, iPad mini expected


SAN FRANCISCO (REUTERS) - Apple Inc will host an event on Oct 23 where it is expected to unveil a smaller iPad that will take on the less expensive devices offered by Inc and Google Inc, a source familiar with the matter said on Friday.

Wall Street analysts have predicted for months that Apple was planning a smaller, less costly version of its popular iPad to take on cheaper competing devices, a move that analysts say might hurt its margins, but prevent its rivals from dominating an increasingly important computing segment.

The source did not specify what the product would be and an Apple spokesman declined to comment, but tech blog AllThingsD reported earlier on Friday that Apple would launch the mini iPad at the event. The device is expected by many experts to have a screen between 7 and 8 inches (18-20cm).

A smaller iPad will directly compete with e-commerce company Amazon's Kindle Fire HD tablet and Google's Nexus 7. Both devices have 7-inch screens and sell for US$199 (S$243). The first Kindle Fire, launched last year, grabbed about a fifth of the United States (US) tablet market.