The Straits Times
Published on Oct 10, 2012

SingTel launches initiative to benefit seniors with iPhones


FOR the first time in her life, Madam Koo Kar Kee will own a mobile phone.

The 84-year-old is one of the beneficiaries of SingTel's Project Silverline, which aims to distribute donated iPhones to the needy elderly. The beneficiaries are those under the care of voluntary welfare organisations Lions Befrienders and Willing Hearts.

From Oct 11, the public can donate their used iPhones at any SingTel retail outlet. All personal data, messages and contacts will be wiped off from the phones before they are passed on.

The phones will then be refitted with apps designed and developed by SingTel, in partnership with sustainable business innovation company Newton Circus and direct marketing and digital agency OgilvyOne.