Puma launches biodegradable shoes to aid nature, lift sales
OSLO (REUTERS) - German sportswear company Puma announced a range of biodegradable shoes and clothes on Monday, seeking to lead in protecting nature as it tries to catch up with rivals Nike and Adidas in sales.
The company, praised by United Nations reports as a corporate leader in trying to limit environmental damage, also said it would widen its accounting for the costs of its air pollution, greenhouse gases, waste, land and water use.
"We have decided that sustainability is a mega-trend," chief executive Franz Koch told Reuters in a telephone interview, asked if innovation would help lift Puma, a distant third in sports apparel sales behind Nike and Adidas.
"We want to contribute to a better world. At the same time, we also want to carve out our competitive advantage," he said of the gamble that consumers will be attracted by novel eco-friendly products.