The Straits Times
Published on Oct 05, 2012

Managers told to boost Europa League profile


LONDON (REUTERS) - Uefa is asking club officials to boost the profile of the Europa League, telling managers and players that the second-tier European competition is prestigious and rich in heritage.

"The most important quality that we want to communicate is that the Europa League is dramatic," read the prompt sheet handed out to press officers who are then asked to brief their respective players and coaches.

"The Europa League is rich in heritage having provided some of European football's most memorable moments and characters in recent years," added the prompt, headlined "Discover the Drama".

"The league is prestigious - it provides clubs, players and fans with the challenge of competing in European football for an elite trophy."