The Straits Times
Published on Oct 02, 2012

Celebrity endorsements mean zilch to US voters: Poll


WASHINGTON (AFP) - For all their visibility along the campaign trail, A-list celebrities hold little sway over the way Americans vote, an omnibus poll for CBS News and Vanity Fair magazine suggested on Monday.

89 per cent of respondents said celebrity endorsements of a particular candidate made no difference to them when it came to putting an X beside a name in the voting booth.

3 per cent even said a celebrity endorsement would make them less likely to favor a candidate. Just 2 per cent said they were more likely to favour a hopeful on the basis of a celebrity's thumbs-up.

Boldface names have featured prominently in the run-up to the Nov 6 elections, with the likes of George Clooney supporting Barack Obama and Clint Eastwood siding with Republican rival Mitt Romney.