The Straits Times
Published on Sep 29, 2012

Google strips news badges in house cleaning


SAN FRANCISCO (AFP) - Google trimmed news "badges" and more as part of year-long house cleaning aimed at sweeping out unpopular, outdated or unneeded features at its online properties.

"It is really important to focus or we end up doing too much with too little impact," Google senior engineering director Yossi Matias said in a blog post.

"So today, we're winding down a bunch more features - bringing the total to nearly 60 since we started our 'spring' clean last fall." Features being eliminated included AdSense for Feeds, which let website publishers earn revenue by placing ads in RSS feeds, and Classic Plus, which allowed users to upload images to use as backgrounds at

Google will consolidate online storage of data in Picasa and Drive, giving users five gigabytes of memory space for free overall for both services and options to pay for more capacity, according to Mr Matias.